Italian fashion house Armani, in partnership with L’Oreal, has launched a WeChat AR mini program, which facilitates an anytime virtual makeup try and buy experience. With shoppers continually searching for omnichannel retail options, AR can streamline and invigorate e-commerce.

Augmented reality has already established itself as an exciting technology across several sectors, letting people visualise furniture in their homes and play real-world video games. How is it being harnessed in the beauty world to deliver personalised and seamless shopping experiences?

The HiMirror Mini Premium does far more than just show your reflection. With its ability to analyse a user’s skin and track changes over time, in addition to keeping tabs on when products are due to expire, the device is able to provide beauty guidance that’s tailored to the individual.

L’Oréal is partnering with Amazon to offer its virtual make-up testing platform, ModiFace, to a wider audience. As people's use of technology shifts the online buying experience into a new era, retailers are using AI and AR to offer consumers greater personalization.