Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?

American adults may still spend hours watching TV each day, but with consumption spread across so many platforms – from conventional TV sets to mobile devices to social media channels – the race is on to win and hold their attention. What keeps people coming back for more?

The way people consume sports is changing. It’s no longer just about grabbing a seat at a bar or at home to watch a game – fans want content throughout the week. DAZN meets this demand, letting subscribers stream live sports and original content on any device for a relatively low cost.

A study from digital piracy firm Muso shows that European users don't want to pay any more for streaming services. In an increasingly fragmented media landscape, these findings could be a hint that people are ready to consider ad-based models in exchange for cheaper entertainment.