Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Bumble esports team aims to empower female gamers
  • Bumble esports team aims to empower female gamers
    Bumble (2019) ©
SIGNAL

Bumble esports team aims to empower female gamers

In collaboration with global esports organization Gen.G, Bumble is sponsoring an all-female Fortnite team with the aim of elevating professional female players. Although almost half of all gamers are women, they continue to be underserved, giving brands an opportunity to provide support.

Canvas8

Related

  • Article image Who are the e-girls?

    Predominantly found on TikTok, e-girls are redefining what it means to be a female gamer, tackling the prejudice this community faces with weird, self-aware, and ironic humor. How exactly did this subculture arise, and what can these girls teach brands about Gen Z’s favorite new social platform?

  • Fortnite World Cup pushes esports as mainstream hobby Fortnite World Cup pushes esports as mainstream hobby

    Fortnite’s World Cup Final saw gamers from around the world battle it out for a share of $30 million in prize money. The high-profile event exemplified how gaming has evolved from a niche hobby into a legitimate profession with an invested audience, giving brands a chance to get in on the action. 

  • Serena Williams serves to empower women on Bumble Serena Williams serves to empower women on Bumble

    Female-first dating site Bumble has enlisted the help of Tennis ace Serena Williams in a brand campaign. Bumble deemed Williams to be the perfect candidate to boost the site's women-first credentials and will speak to those who want a brand ambassador embody that brand, above all else.

  • Article image Fortnite: a fair and free-to-play gaming phenomenon

    Boasting over 45 million players and the Twitch record for most live viewers on a stream, third-person shooter Fortnite Battle Royale has taken the gaming world by storm. But given that it uses a free-to-play model, how is it avoiding the controversy that often surrounds in-game microtransactions?