Signal29 Jul 2019
Love Not Landfill pop-up curbs online return habit

The Love Not Landfill campaign has opened a second-hand clothing pop-up in London in collaboration with Depop. By bringing a tactile element to the ‘online’ shopping experience, the initiative aims to dissuade people from returning clothes and taps into the desire to reduce fast fashion waste.

Love Not Landfill pop-up curbs online return habit