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  • Love Not Landfill pop-up curbs online return habit
  • Love Not Landfill pop-up curbs online return habit
    #LoveNotLandafill | Instagram (2019) ©

Love Not Landfill pop-up curbs online return habit

The Love Not Landfill campaign has opened a second-hand clothing pop-up in London in collaboration with Depop. By bringing a tactile element to the ‘online’ shopping experience, the initiative aims to dissuade people from returning clothes and taps into the desire to reduce fast fashion waste.



  • Article image Brave GentleMan: sustainable style for men

    Fashion brand Brave GentleMan is on a mission to recalibrate sustainability in the menswear landscape, fusing eco-conscious design with a luxury approach to accessories and tailoring. But can it help to overcome sustainability’s gender problem?

  • Article image Higher Studio: sustainable fashion for rent

    Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.

  • Article image Why are people snapping up pre-owned fashion?

    As fast fashion begins to fall out of favour due to mounting ethical and environmental concerns, the market for second-hand clothing is surging. But how exactly can buying pre-loved apparel help people live more sustainably? And what other factors are fuelling the resale segment?

  • Article image Why consumers demand a circular approach

    With more circular initiatives surfacing – from small start-ups to corporate strategies – not everybody is on the same page about what a circular economy entails. As global debates heat up, will a zero-waste lifestyle move from a fringe movement to the mainstream?