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  • Love Not Landfill pop-up curbs online return habit
  • Love Not Landfill pop-up curbs online return habit
    #LoveNotLandafill | Instagram (2019) ©
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Love Not Landfill pop-up curbs online return habit

The Love Not Landfill campaign has opened a second-hand clothing pop-up in London in collaboration with Depop. By bringing a tactile element to the ‘online’ shopping experience, the initiative aims to dissuade people from returning clothes and taps into the desire to reduce fast fashion waste.

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