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  • US influencers struggle to win over Chinese audiences
  • US influencers struggle to win over Chinese audiences
    Kim Kardashian | Instagram (2019) ©
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US influencers struggle to win over Chinese audiences

For American social media stars, success in the West doesn’t automatically translate to popularity in China. High-profile celebrities are having notable difficulties connecting with Chinese audiences, who expect influencers to have a genuine connection to their culture.

Canvas8

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