Signal16 Nov 2018
Brazilian men still care for gender-specific fragrances

Genderless fragrances are making waves in the industry, but not in Brazil yet, where three-in-four men still prefer fragrances with a traditionally 'masculine' smell. With gender roles becoming less relevant for Brazilian Gen Z, the lucrative gender-neutral scent market could yet balloon in the country.

Brazilian men still care for gender-specific fragrances