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  • Burberry rebrand taps Gen Y & Z luxe shoppers
  • Burberry rebrand taps Gen Y & Z luxe shoppers
    Hassan OUAJBIR (2018) ©
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Burberry rebrand taps Gen Y & Z luxe shoppers

Burberry has undergone something of a rebrand, dropping its logo in favour of a new monogram pattern. The luxury fashion brand is attempting to reposition itself for Gen Y and Z audiences, who buy luxury goods in accordance with their own values.

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