Join now! Like us on Facebook! Assertive ads are everywhere, but how effective are they? Canvas8 spoke with Yael Zemack-Rugar, assistant professor of marketing at the University of Central Florida’s College of Business, about why these messages annoy a brand’s loyal customers the most.

We’re now constantly connected – the average person checks their phone 150 times a day – but it’s an unwanted burden for many. Canvas8 spoke with cyborg anthropologist Amber Case, author of Calm Technology, to understand the importance of designing tech that respects people’s limited attention.

With roughly 60% of purchasing decisions made in-store, packaging plays a key role in the consumer journey. But as the options on shelves expands, how are brands adapting their packaging to stand out? And how can the design of a box, jar or wrapper enhance the experience of an item?

The clamour of modern urban life – in both the physical and digital worlds – can sometimes be overwhelming. In the first of a two-part report, Canvas8 looks at how complexion reduction is seeing apps redesigned with bold headers, simple icons and reduced colour for a unified mobile experience.