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  • Instagram's long-form video suits Gen Z's viewing habits
  • Instagram's long-form video suits Gen Z's viewing habits
    Andrew Le (2018) ©
SIGNAL

Instagram's long-form video suits Gen Z's viewing habits

Instagram has launched IGTV for smartphones, which will show long-format videos of up to an hour rather than the usual 60 seconds. The move takes aim at YouTube's key audience by appealing to Gens Z and Y, who are increasingly consuming media on mobile devices.

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