Web giants such as Facebook and Google have woven themselves into billions of lives, but countless controversies over the years have a growing number of users questioning if they can trust these companies. How are data breaches and fake news changing people’s relationships with big tech?

With GDPR in full effect, a majority of Britons say they have significant concerns over their data – despite one-in-four remaining completely oblivious of new regulations. As people now have more control over their personal information, brands need to curb their mistrust of data mining.

From May 2018, the General Data Protection Regulation will mean that if companies want to retain info from people in the UK and EU on their databases, they’ll need to persuade them to opt in. So, how can brands convince those who are protective of their privacy to tick the ‘sign me up’ box?

In the wake of the Cambridge Analytica scandal, the majority of Facebook users are feeling more concerns about their privacy, with most of them self-censoring what they post. However, with the service seen as too essential to socialising, these concerns haven't led to a mass exodus.