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  • Alibaba hires over 60s to understand China's elderly
  • Alibaba hires over 60s to understand China's elderly
    Mark So (2017) ©
SIGNAL

Alibaba hires over 60s to understand China's elderly

Alibaba is looking to hire over-60s for its shopping site Taobao in an attempt to better understand older consumers. As China’s ageing population grows, Alibaba is acknowledging that it needs more info on the changing needs of its users, while showing its credentials as an age-inclusive employer.

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