If you think ‘1893’ sounds like a new craft lager, it means PepsiCo has hit its mark. It’s actually a new range of sodas that’s launching in the US, and by going for the premium, small-batch feel, the company hopes to cater to a young, adventurous consumer in search of a high-end experience.

Every year, more than 6 million people attend live music events in the UK. Festivals are no longer about peace, love and LSD – they're commercial success stories. But have they kept any of their rebellious spirit, or are they just Instagram islands where anything goes?

Van Leeuwen’s product has remained the same, but fresh pastel packaging has made the ice cream brand an Instagram favourite, working wonders for sales. As Instagram becomes more influential than advertising, companies are putting more emphasis on insta-friendly design.

Gender equality is steadily improving in Saudi Arabia, but it's yet to impact sport – 73% of women in the country are physically inactive. Looking to challenge this status quo, Pepsi's latest advert for the region showcases successful female athletes, and encourages women to get exercising.