While the birth control pill was a revolution, women are now looking for alternative and more natural methods to manage their fertility. The Wink device, developed by Kindara, allows women to monitor and control their fertility through a simple temperature reading.

Managing fertility can be tricky; a 2014 study even found that half of women didn’t know that vitamins can help prevent birth defects. Clue aims to change this with a sleek app that tracks all aspects of a user’s reproductive health alongside their mental wellbeing, sleep and energy.

Three-quarters of women suffer from period pains, and while many counter them with a combination of painkillers, hot water bottles and self-pity, 10% get cramps so bad that they’re out of action for three days. Enter Livia, a drug-free solution to switch off pain during that time of the month.

We can’t get enough of supplements – half of Americans take them regularly – but with little evidence to support their health claims and worries over their contents, people are looking for clarity and transparency. Ritual delivers both, providing a ‘clean label’ vitamin for the wellness movement.