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  • Wantfeed pays people to influence others
  • Wantfeed pays people to influence others
    Pexels (2016) ©

Wantfeed pays people to influence others

Wantfeed is a Pinterest-style website that shoppers can personally monetise. Launched by Stefan Michalak, a former journalist and professional YouTuber, it harnesses the power of peer influence, proving the entrepreneurialism of the everyman can go beyond social media accounts.  



  • More followers doesn't necessarily mean more likes More followers doesn't necessarily mean more likes

    For brand endorsements on Instagram, targeting the person with the most followers may seem obvious but opting for someone with a smaller following could be more effective. Dubbed ‘micro-influencers’, these mid-level Instagrammers can get a brand more engagement than their celebrity peers.

  • Article image Milk: quick cosmetics for cool girls

    In a rush? No make-up brush? No worries. Milk understands the way young women think about and use beauty products. Sold as ‘high concept, low maintenance’, it's inspired by and designed for creative, cool girls – providing mascara that’ll stay on all weekend and lipstick that’s actually kiss-proof.

  • Article image Why Gen Z prefer peer-produced content

    Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.

  • Article image Why teens would rather be internet famous

    One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.