Storytelling has become a guiding principle for great marketing, letting companies neatly fit into consumers’ lives. But with one well-timed ad capable of changing someone’s shopping habits for years, how can brands address our milestone moments without seeming opportunistic?

In an attempt to keep snail mail useful, Royal Mail is experimenting with targeted ads. These promotions will be delivered through your letterbox, but based on online activity. But considering junk mail is the seventh most annoying part of modern life, won’t this be met with similar disdain?

With 79% of Brits rarely or never clicking online ads, brands are wasting huge sums of money on ineffective advertising. So how can companies entice consumers to voluntarily eyeball their content? Canvas8 sat down with 15 British men and women to find out what they think about online ads.

With property prices booming, more Aussies are choosing to spend on home improvements rather than a pricey move. How are Australians changing their houses to focus on a connection to the land, doing less with more and creating spaces that nourish both the stomach as much as the soul?