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  • Modern British families are more than 2.4 children
  • Modern British families are more than 2.4 children
    Kat Grigg (2012) ©
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Modern British families are more than 2.4 children

The days of white picket fences and 2.4 children are over. But while British families are a diverse bunch, a new study has created profiles that are more reflective of the real world behaviours, opinions and purchase decisions that are being made in homes across the UK.

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