For mums and dads, getting dinner on the table after an eight-hour day at the office is a complicated task. It’s even more difficult to ensure that they’re giving their children healthy and nutritious food that they will actually enjoy. So how are busy parents feeding their kids?
Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.
Mums control the majority of family spending. Appealing to them while tapping into a growing trend of subscription services is Target's Diaper Duty service. From formula to wipes, parents can choose from 150 baby care items to be regularly sent to them.
Frozen ready meals used to mean a Swanson TV dinner or junk food from a plastic bag. But Luvo is aiming to prove that the freezer aisle isn’t just for turkey dinosaurs and Arctic rolls. It’s shaking up the category with nutritionally-balanced ready meals made for time-pressed people.
French cuisine has long been associated with strictly kept mealtimes and beautifully set tables. But traditions are evolving, and although half the population eat together, it’s not so much for the food as it is for the company. So what brings French people to the table in 2016?
Fine dining with the kids don’t seem like the perfect pairing. A new dining club is now aiming to introduce toddlers to the world of gastronomy through some of the trendiest eateries in London and New York. But do parents really want to tuck in to oysters and champagne with their toddler in tow?