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  • Netflix says demographics don’t mean a thing
  • Netflix says demographics don’t mean a thing
    Sano Rin (2015) ©
SIGNAL

Netflix says demographics don’t mean a thing

Netflix launched in 130 new countries at the start of 2016, and while it's logical to assume that each viewer’s dashboard has been tailored to suit their locale, the data Netflix has on its users means factors like geography or gender aren't that relevant when working out what people want to watch.

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