Founded in 2014, The Dandy Lab is a retail start-up in the heart of London enhancing the high street with digital technology. Filled with as much smart tech as there is clothing, The Dandy Lab recognises the potentially huge impact of the Internet of Things on the consumer-facing side of retail.

Some argue that iBeacon has the potential to completely change the way we interact with environments, from retail outlets to museums – and others even claim that it could “change the world forever”. But what makes it so special?

We're all familiar with cookies – files that track us online, showering us with personalised ads. Brands love them and now shopping centres want to adopt them in an attempt to stay relevant in the age of e-commerce. But can the Physical Cookie really sweeten our offline shopping experience?

Drop down menus, sliders and tick boxes – searching and shopping for clothes online is nowhere near as fun as in the real world. Brazilian e-commerce site I Love Mall mimics the real world, allowing customers to virtually enter stores and see items for sale in 3D.