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  • Older people are averse to upfront costs
  • Older people are averse to upfront costs
    Leanne Boulton (2014) ©

Older people are averse to upfront costs

As Boomers grow older, society is focusing on how to best support a rapidly ageing population. And with new research suggesting that some older individuals may be psychologically predisposed to avoid the upfront costs of annuities, they may need a helping hand to ensure financial stability.



  • Seniors make better decisions with fewer options Seniors make better decisions with fewer options

    As people get older, they experience a decline in cognitive functions, but does this translate into an impaired ability to make decisions? Recent studies suggest that when it comes to seniors, supporting effective decision making means breaking it down into fewer options.

  • Article image Peapod: American seniors rely on grocery delivery

    Peapod’s grocery delivery service may be favoured by young American urbanites, but its core market is senior citizens. With an inviting interface and reliable delivery, over-65s are turning to the service for locally-grown food and healthy ready meals. Can its model succeed in other ageing markets?

  • Article image How the UK’s silver surfers are spending time online

    There are 14.9 million people over the age of 60 in the UK and internet use among this demographic is growing. With more over-60s in the country than under-18s, digital Britain is shifting to cater to these silver surfers, but how are seniors spending their time on the internet?

  • Article image The silent generation speaks up

    What does it feel like to grow old? Professor Philip Tew and Nick Hubble asked over 300 seniors to document their experiences. The findings shed new light on this untapped, misunderstood demographic.