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  • Catwalk waiting lists come to the high street
  • Catwalk waiting lists come to the high street
    Garry Knight, Creative Commons (2011) ©
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Catwalk waiting lists come to the high street

According to Stylist, there are currently 350 people on a waiting list for a sheer, seventies-style dress. But the coveted item isn’t hot off the catwalk, but from high-street brand Atterley. How are clothing chains using scarcity to turn their products into premium pieces?

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