Are you considering signing up to yoga? Do pilates strike your fancy? Or are you tempted by barre? Fitness start-up ClassPass is questioning why people should have to commit to a single kind of class at all. Instead, it allows people to attend as many classes as they'd like for a flat monthly fee.

People want their minds blown, and in the search for secular spirituality, they want to feel ‘part of something’, too. Boutique cycling studio SoulCycle provides a replenishing fitness experience that will empower your body, mind and spirit.

In an attempt to revive the brand, Reebok has forged a ten-year alliance with CrossFit, a rapidly expanding underground fitness community. The collaboration offers a guide for any brand hoping to marry itself with a passionate community.

Combating the touts that buy up special edition sneakers to resell at inflated prices, Nike is releasing its Access Codes scheme. But is this new sales approach more than a pathway to a better shopping experience? Is it feeding our need to be part of the insider crowd?