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  • Google is disrupting the insurance industry
  • Google is disrupting the insurance industry
    Bekathwia (2014) ©
SIGNAL

Google is disrupting the insurance industry

When US consumers search 'car insurance' in Google, they’ll now have the option to go via the search engine to get the best price. After launching a comparison tool for insurance products in the UK, now the brand is entering the US market, too – posing new risks to insurers.

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