A ‘cup of Joe’ has become a staple in the American diet. At one end of the market Starbucks has made a name for itself selling flavoured coffees, and at the other end ‘gourmet’ coffee has become a daily choice for 34% of Americans. But can rare brews and a theatrical experience convince customers that Starbucks is now a contender in the ‘premium’ coffee market?

The Australian coffee shop industry is valued at over $4 billion, and independents account for 95% of all outlets - but the data-driven deals and promotions that big chains can offer pose a threat. Can digital loyalty scheme Rewardle give small coffee shop owners an advantage?

Technology is increasingly integrating into the world around us. But with people placing more and more emphasis on 'true' artisanal creations, can automated coffee-maker Briggo Coffee Haus win over its target market of connoisseurs?

What do you do when you’ve already converted everyone who could be a coffee drinker into a coffee drinker? For Starbucks, the answer is to sell them fancier coffee. They've just added hipster favourite, the Flat White to their US menu.