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  • Hem could be the IKEA of custom furniture
  • Hem could be the IKEA of custom furniture
    Hem.com ©
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Hem could be the IKEA of custom furniture

Affordable, easy-to-assemble, customisable, design-led and quickly delivered: new online homeware retailer Hem seems to tick every box for the homeware shopper. But it will succeed in its mission to “bring joy to people everywhere” through affordable design?

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