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  • Brits love shopping on their smartphones
  • Brits love shopping on their smartphones
    Hindrik Sijens ©
SIGNAL

Brits love shopping on their smartphones

According to research firm eMarketer, mobile sales will make up 27% of e-commerce sales in the UK in 2014 – compared to 19% in the US. And with sales on mobile devices set to increase by almost 65% in 2014, why are Brits so comfortable with shopping on their smartphones?

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