People are using tech to travel smartly. And it affects not only the way people get from A to B but also how they wish to travel the world. The ubiquity of the smartphone and growing access to the internet have changed the way we interact with the world around us. At Canvas8 we monitor these ever-evolving trends by applying behavioural analysis. We combine data analysis, trend research and expert interviews to uncover the key insights that are impacting travel and commuting behaviour.
With public and private transport now cosily sitting next to each other - the cost of public transport has been steadily increasing while ride-hailing apps have brought down cab prices - commute trends suggest that consumers happily shift between public and private transport options as and when it suits them. While Uber is attempting to reframe itself as more of a public service with its UberPOOL commute card, London introduced a Hopper bus ticket making multi-bus journeys more convenient and affordable.
Technology is playing a transformative role in how people commute and travel today; whether it’s using Twitter to understand hold-ups and blocks or using Zipabout who combine information about service updates, weather and social media updated on your daily commute. “I’m very interested in who is going to bring together all of these transport and mapping services – from public transport, to car-sharing, to bike-sharing, to route planning, to Uber – in a really holistic way,” told general manager of Zipcar UK, Jonathan Hampson, Canvas8 for its 2017 Expert Outlook on Getting Around.
But it’s more than just getting around. With international travel more accessible than ever, holidaymakers are looking for the same seamless experiences on their travel as when on commute. People are using technology to streamline their travel experiences, whether it’s photo-sharing apps for travel junkies like Trips, manoeuvring through airports or looking for ways to simplify flight bookings.
By understanding why packaged holidays are having a renaissance, exploring how technology has become fully ingrained in how we navigate or scrutinising why people are ditching car ownership in favour of monthly payments to stay mobile, we help our clients understand the travel and commuting trends that shape people’s attitudes and behaviours today and in the future