No, you’re not imagining it. The holiday season isn’t sparkling quite like it used to. In some households across the land, baubles will stay gathering dust in attics, turkeys will remain unstuffed, and playlists will distinctly lack Michael Bublé and Mariah Carey. Bad tidings, perhaps, for brands deep in the throes of Q4 planning.
But not all is lost. While certain traditions might linger in the past, there’s a new festive future to embrace. People are choosing connection over consumption, rewriting rituals, and celebrating in ways that feel more personal, practical and pared back. So, how do you sprinkle a bit of magical escapism over this pragmatic new reality?
Join renowned semiotician Panos Dimitropoulos and Canvas8’s Leah Sinclair on Tuesday, 29 July. They’ll take you right to the heart of this new festive story – and give you the strategies you need to tell it.
Featured Speakers
Leah Sinclair is a commissioning editor at Canvas8 and freelance journalist whose bylines include Stylist Magazine, Grazia, Evening Standard and more. She can usually be found binge-watching a new TV show or bar-hopping in London with a margarita in hand – on the rocks, of course.
Panos is a seasoned semiotician and senior cultural strategy expert with over 20 years of experience advising some of the largest brands at the highest levels. Having lived and worked across the West and East for three decades, he has developed extensive expertise in analysing how brand meanings evolve and circulate within and across diverse markets. For the past 12 years, Panos led Kantar’s cultural team, based in Shanghai, deep diving into China’s uniqueness, comparing Asia with the West as well as assessing global markets’ context, relevance and evolution. He studied semiotics and marketing at the Universities of Kent, Hertfordshire and Goldsmiths.
