How can brands tap into DINKs' festive spending habits?
©Pixabay (2017)
REPORT
5 Aug 2024
How can brands tap into DINKs' festive spending habits?

With two incomes and no kids to spend their cash on, DINKs can splurge how they like – whether that’s on vacations, fancy dinners, or lavished pets. Christmas is an ideal time for brands to capture this group’s attention, but how can they appeal to their expectations and interests?

Lindsay Bryan-Podvin

Lindsay Bryan-Podvin is a social worker-turned-financial therapist, author, and speaker.

True Tamplin

True Tamplin is a certified finance strategist, public speaker, the CEO of UpDigital, and the founder of Finance Strategists.

Marianne Eloise

Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, The New York Times, Courier, Dazed, Vulture, i-D, The Guardian, and Mic.

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