With so much going on, it’s hard to keep track of endless shifts in relevance, to get hold of the meaning of a viral moment or to make sense of whether something truly is era-defining. So consider this your festive treat from us: The Canvas8 team distilled a year’s worth of culture into 20 winners, analysing 365 days of insights from our platform to map out how and why these zeitgeist makers broke through (algorithm) bubbles, borders, and budgets to become our stars of the year.