In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Stone Island’s Fall/Winter 2024 campaign looks to define precisely what makes its community so distinct. Straddling the worlds of music, sport, and art, it highlights what it means to be a truly modern brand – one that's as much about the people who wear it as it is about the clothes themselves.

Streetwear brand Trapstar went back to its roots by hosting a giveaway in West London. The compassionate gesture highlighted an understanding of the local community's needs during the cost of living crisis while acknowledging the cultural nuances of being fashionable in urban environments.

E.l.f. has announcedGet Ready With Music: The Album, a 16-track release inspired by the 'get ready with me' trend. Crafting a soundtrack for beauty routines, the move taps into the deep connection people feel between makeup and music as tools for self-expression and community-building.

Central Cee is the British rapper injecting a fresh and vibrant energy into the hip-hop scene which is garnering the attention of a new generation of global music fans. With his raw and unfiltered template of authenticity, what can brands learn about the power of utilising such a figurehead?