upcoming eventsWhat's coming up?
30Apr
Canvas8 RadioSports’ New Cultural CodesThe Olympics, Euros, T20, Pickleball, women’s college wrestling, WWE on Netflix – a lot’s going on in the sporting sphere, and this summer is shaping up to be a bumper season for fans. Over the next few months, we’ll see the key ways in which sports fandom is changing, how these changes express themselves, and how people engage on new terms – whether that’s seeing sport as an anchoring point for meaning and community, as a way to reaffirm one’s true self, or as a conduit to dip in and out of other pop culture moments. Tune in for our first Canvas8 radio feature for a session that explores the new cultural codes at the heart of the sporting space and to understand how you can leverage these shifts in your longer-term strategy during the sports boost we’ll see in the months ahead.
The Olympics, Euros, T20, Pickleball, women’s college wrestling, WWE on Netflix – a lot’s going on in the sporting sphere, and this summer is shaping up to be a bumper season for fans. Over the next few months, we’ll see the key ways in which sports fandom is changing, how these changes express themselves, and how people engage on new terms – whether that’s seeing sport as an anchoring point for meaning and community, as a way to reaffirm one’s true self, or as a conduit to dip in and out of other pop culture moments. Tune in for our first Canvas8 radio feature for a session that explores the new cultural codes at the heart of the sporting space and to understand how you can leverage these shifts in your longer-term strategy during the sports boost we’ll see in the months ahead.
28May
10:00 BST
17:00 BST • 09:00 PDT • 12:00 EST
17:00 BST • 09:00 PDT • 12:00 EST
Boomers in the New AgeHow are boomers influencing culture? A major intergenerational wealth transfer is in motion and boomers are reportedly hedging their children out of the housing market (again). But it’s not just their spending power that makes boomers a generation to pay attention to. On catwalks, in climate campaigning, and on TikTok, the over-60s are flexing their cultural reach and offering aspirational paradigms for younger generations. So are we really post ‘OK Boomer’? Join us for a live webinar as we explore what brands need to know about resonating with this impactful generation and get to grips with how they’re setting new cultural standards for younger generations to follow.
10:00 BST
17:00 BST • 09:00 PDT • 12:00 EST
17:00 BST • 09:00 PDT • 12:00 EST
How are boomers influencing culture? A major intergenerational wealth transfer is in motion and boomers are reportedly hedging their children out of the housing market (again). But it’s not just their spending power that makes boomers a generation to pay attention to. On catwalks, in climate campaigning, and on TikTok, the over-60s are flexing their cultural reach and offering aspirational paradigms for younger generations. So are we really post ‘OK Boomer’? Join us for a live webinar as we explore what brands need to know about resonating with this impactful generation and get to grips with how they’re setting new cultural standards for younger generations to follow.
25Jun
10:00 BST
17:00 BST • 09:00 PDT • 12:00 EST
17:00 BST • 09:00 PDT • 12:00 EST
MasculinityHow are masculine archetypes evolving? What masculinity means and how it’s performed is increasingly multi-dimensional. As a concept, it’s being creatively subverted, owned by new audiences, rejected, and re-interpreted. But at the other end of the spectrum of people’s relationships to masculinity, we’re also seeing audiences reclaim, protect, and promote a more traditional notion of masculinity. From superheroes to soft boys, from gender traditionalists to sassy babygirls – join us for an expert-led live webinar as we explore what masculinity means to people today and the tensions and opportunities around messaging, product development, and community strategy.
10:00 BST
17:00 BST • 09:00 PDT • 12:00 EST
17:00 BST • 09:00 PDT • 12:00 EST
How are masculine archetypes evolving? What masculinity means and how it’s performed is increasingly multi-dimensional. As a concept, it’s being creatively subverted, owned by new audiences, rejected, and re-interpreted. But at the other end of the spectrum of people’s relationships to masculinity, we’re also seeing audiences reclaim, protect, and promote a more traditional notion of masculinity. From superheroes to soft boys, from gender traditionalists to sassy babygirls – join us for an expert-led live webinar as we explore what masculinity means to people today and the tensions and opportunities around messaging, product development, and community strategy.
Latest Events
The Future of Eco Imagination
26 Mar 2024
People are feeling anxious urgency about climate change, and they're disillusioned with the rate of change brought about by institutions in power. However, A.I technologies are empowering individuals to experiment with the boundaries of reality and imagine inventive solutions to the world's problems, on their terms. At the intersection of both developments is the birth of a new macro behaviour -- eco-imagination. Beyond technology, an experimental cultural moment is making space for all kinds of creative attitudes to sustainability and the climate. Think ecofeminism and intersectional eco-thinking, as well as technobiophilia, which explores how technology and nature could co-exist harmoniously. In this live, we explore the research Canvas8 has been conducting on the shifting perspectives on nature, and how it is reflected in shopping habits, language, education, and brand perception.
Spotlight on snacking culture
27 Feb 2024
‘Gamer wellness’ among Gen Zers is replacing traditional stereotypes of unhealthy snacking habits, with a focus on natural supplements and holistic health. Gen Z gamers are always a group to watch, and when it comes to snacking this is no different – from girl dinners to kidult lunchables and collectable chocolate, something is shifting in snacking culture. So what are the real treats when health is front of mind, and what brings the most joy when people want to optimise the feel-good factor of their indulgent moment?
New Icons: The culture-shapers of 2024
30 Jan 2024
Will anyone knock Taylor Swift off the top spot of the cultural ladder this year? Swift may have proved beyond all doubt that obsessive community is the bedrock of engagement, but it’s the niche stars that offer the most exciting takeaways about the cultural landscape. Join as Canvas8 explores the stories of these emerging icons and digs into the agenda they're setting, the communities and counterculture they’re building and why they’re the ones to watch in the year ahead.
Best of Insights 2023
12 Dec 2023
Global boiling point and synthetic reality
28 Nov 2023
Are we on the cusp of a new climate culture war? How will brands navigate the concerns around the acceleration of AI? Examining two major threats set to loom in 2024, Canvas8 will welcome two more experts to discuss the implications of these challenges and how brands can navigate around them effectively.
Anti-human and cultural detachment
31 Oct 2023
Join our Editorial Director India Doyle and our expert guests Sonya Barlow and Omar H. Fares to discuss ideas around anti-human shifts and cultural detachment. Understand how these challenges will shape consumer behaviour in 2024, and how brands can deliver anchoring responses in a tumultuous environment.