Bumble believes that kindness is the key to good dates, and has focused on universal human values in a new campaign – challenging the toxicity and fatigue associated with dating apps. The campaign also tackles sociocultural dating barriers by focusing on the beauty of a genuine human connection.

Tinder has launched a campaign poking fun at the online scams proliferating on dating apps, tapping into Gen Y Mean Girls fandom. Many have soured on dating apps because of online toxicity, and brands like Tinder are beginning to acknowledge the ways their platforms can be misused.

Gen Z are outsourcing their dating life thanks to AI, whether that’s to match with people with similar interests, or letting AI dominate the dialogue with their matches. How are AI-mediated connections translating into the offline world? How will AI-driven dating impact consumer-brand interactions?

Offering an alternative to the high-speed swipe culture of modern dating, Jigsaw brings a fresh approach to finding love by encouraging meaningful and authentic connections. In an oversaturated and competitive dating landscape, can considerate apps provide users with a greater sense of connection?