Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Persil has launched laundry detergent sheets that boost the brand's eco-credentials through sustainable manufacturing and disposal. As many prioritise sustainability despite high costs and time restraints, convenience is critical to helping people realise their green ideals.

Samsung has launched a filter that fits any washing machine, helping reduce the amount of microplastics released with every wash. Even though people want to be sustainable, they need eco-options to be the easy choice, so they are looking to outsource sustainable behaviour.

Marks & Spencer has launched its ‘No Marks, All Sparkle’ range of luxury cleaning products at affordable prices. Brands are tapping into a rising culture in the UK that views necessary chores like cleaning and looking after the home as forms of indulgence and self-care.

Uniqlo seamlessly intertwines trends and sustainable shopping behaviours, forging a unique path towards responsible yet stylish consumerism. By curating collections that capture the essence of contemporary shopper needs, Uniqlo ensures that its offerings remain both relevant and cutting-edge.