Persil has launched laundry detergent sheets that boost the brand's eco-credentials through sustainable manufacturing and disposal. As many prioritise sustainability despite high costs and time restraints, convenience is critical to helping people realise their green ideals.

Samsung has launched a filter that fits any washing machine, helping reduce the amount of microplastics released with every wash. Even though people want to be sustainable, they need eco-options to be the easy choice, so they are looking to outsource sustainable behaviour.

Marks & Spencer has launched its ‘No Marks, All Sparkle’ range of luxury cleaning products at affordable prices. Brands are tapping into a rising culture in the UK that views necessary chores like cleaning and looking after the home as forms of indulgence and self-care.

Uniqlo seamlessly intertwines trends and sustainable shopping behaviours, forging a unique path towards responsible yet stylish consumerism. By curating collections that capture the essence of contemporary shopper needs, Uniqlo ensures that its offerings remain both relevant and cutting-edge.