Samsung has launched a filter that fits any washing machine, helping reduce the amount of microplastics released with every wash. Even though people want to be sustainable, they need eco-options to be the easy choice, so they are looking to outsource sustainable behaviour.

Rising eco-anxieties and an increased focus on wellbeing and cleanliness post-pandemic are sparking a shift in the home care industry. As people pursue products that make cleaning a greener and more enjoyable experience, how can brands stand out on crowded supermarket shelves?

Ecover has released a range of household cleaning products made from food waste – offering a clean conscience, as well as a clean house. As people expect the products they use to be sustainable from the inside out, brands are having to reconsider how they approach product innovation.

People are looking for fresh and fun ways to incorporate small acts of climate-change activism into their daily lives and they’re increasingly expecting brands to support them in their eco ambitions. Plus, a zero-waste, plastic-free body wash brand, is doing just that.