Hyper-aware of the negative effects of constantly connected smartphones, Gen Z are rushing to buy phones with fewer capabilities and vintage looks. Yet this doesn’t mean they are turning away entirely from the modern world. How can brands learn from this preference shift to support healthy habits?

In a world where tech is evolving rapidly, consumers are experiencing digital fatigue as they struggle to keep up with the expectation that they have to be online 24/7. By focusing on design and solid features, Nothing has created a phone for a new generation of users where tech takes a backseat.

Kendrick Lamar's PGLang has teamed up with tech company Light to launch a premium minimalist phone. Designed to be "used as little as possible," the phone doesn't offer social media, internet browsing, email, news, or ads and instead taps into growing desires for a digital detox.

The Clicks Creator Keyboard offers a nostalgic alternative to the iPhone 14 screen, resembling old Blackberry buttons. With young people increasingly yearning for real-world connections, this keyboard enables users to touch the past and challenge the prevalence of touch screens in their lives.