In a world where tech is evolving rapidly, consumers are experiencing digital fatigue as they struggle to keep up with the expectation that they have to be online 24/7. By focusing on design and solid features, Nothing has created a phone for a new generation of users where tech takes a backseat.

Hyper-aware of the negative effects of constantly connected smartphones, Gen Z are rushing to buy phones with fewer capabilities and vintage looks. Yet this doesn’t mean they are turning away entirely from the modern world. How can brands learn from this preference shift to support healthy habits?

Saucony found that the average American swipes their phone screen for 78 miles a year. In response, the brand has launched the Marathumb Challenge to promote physical activity over screen time – addressing collective unease about screens and helping people to rebalance their relationship with tech.

The Clicks Creator Keyboard offers a nostalgic alternative to the iPhone 14 screen, resembling old Blackberry buttons. With young people increasingly yearning for real-world connections, this keyboard enables users to touch the past and challenge the prevalence of touch screens in their lives.