We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Concerns about loneliness are rising worldwide, with older adults and young people being the most vulnerable. To address this, Muji is teaming up with a local developer in Japan, UR, to reinvigorate seniors' housing complexes and make them more attractive to younger crowds.

The pandemic forced people to switch up their exercise habits, but as lockdowns begin to ease, not everyone is going back to their old fitness regimes. There’s a growing appetite for communities that drive connection and entertainment, as well as sweat. Is boutique fitness the answer?

The pandemic pressed the fast forward button on the evolution of workouts, with consumers expecting more and more from their devices. The future workout brings new opportunities to bring VR to a mainstream audience, and forces established brands to embrace the future of fitness in the metaverse.

Classes in so-called 'Clown Cardio' have grown in popularity in Los Angeles, where practitioners use pratfalls, scrambling, and similar silliness to get their heart rates up. Rejecting overly serious workouts, many are beginning to look for fun and friendship in group fitness classes.