We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Busy schedules and accessibility barriers often prevent people from forming healthy exercise habits, but Americans are finding new ways to stay fit. Canvas8 spoke to nine people to see how they approach workouts – from seeking wellbeing benefits to finding shared joy and community spirit.

Indoor climbing walls are popping up in cities across the country and are thriving with community members. The boom comes in the wake of the debut of the sport at the 2021 Olympics and is the antidote to mundane home workouts that dominated lockdown and fuelled a desire for inclusive adventure.

Freeletics fuses the convenience of mobile training apps with the efficiency of High Intensity Interval Training to get users fit. But considering that 46% of those who download digital fitness aids give up on them shortly after, what is it about this particular programme that’s got people hooked?

Motivations for exercise are changing for Britons, with more people likely to cite mental health benefits as a key driver to working out rather than getting in shape. The findings arrive amid an increasing lean towards soft, cosy exercise, demonstrating opportunities for brands to cater to this.