Depop has launched an out-of-home campaign highlighting the platform's push towards circular fashion. By focusing on the resale channel's thriving community, the billboards aim to capture the excitement and positivity associated with sharing a unique second-hand purchase.

John Lewis has released a campaign encouraging people to shop in its January sales. Drawing on both high quality and low price, as well as a treat-yourself mindset, the campaign taps into a more critical approach to spending amid cost of living concerns and a continued desire to indulge.

YOOX Net-A-Porter has launched a virtual try-on system, mirroring shoppers' measurements using a virtual avatar to help give a better idea of size and fit. Shoppers are looking to be more conscious with their purchases, leading brands to innovate the try-on process to minimise returns.