Walmart has rolled out a virtual try-on function, letting shoppers upload photos of themselves to an app and preview how clothes might look on them. People are looking for more seamless omnichannel retail experiences, and brands are responding with smart technology to drive personalization.

Combining neural networks and artificial intelligence, Trillion facilitates hyper-realistic try-on experiences for online luxury jewellery shoppers – increasing buyer confidence through AR technology. How are immersive and personalised shopping experiences changing the face of e-commerce?

Americans’ approach to using technology in their shopping journeys has fundamentally shifted due to COVID-19, providing new opportunities for brands as pandemic restrictions come to an end. Canvas8 polled 1,020 people and spoke to eight individuals to explore this topic in depth.

Research has found that young shoppers are ready for virtual assistants and AI to help make purchasing decisions and in-store shopping more exciting. As brands continue to adjust how they’re leveraging technology, prioritizing its use for personalization in shopping experiences can prove popular.