Travel platforms are urging people to connect with destinations through the eyes of locals, catering to an appetite for realness within the experience economy. How is this content impacting travel media, and to what extent is authenticity affecting decision-making for Gen Z and Y travellers?

The LGBTQ+ travel market demands authentic allyship but creating an inclusive environment means going beyond stereotypes and embracing the diversity of queer identities to understand the intersectional needs of the LGBTQ+ community. How can brands put meaningful action behind their Pride flags?

Luxury travelers are making up for lost time, with intentions to pack in plenty of travel. However, a one-size-fits-all approach won’t work, something that Marriott International understands. So what do luxury travelers really want, and how is this industry heavyweight leaning into their desires?

With pandemic-strengthened values of sustainability and community, US travelers are seeking eco-oriented vacations, looking to support local economies and slow down the pace of their adventures to enjoy the journey as much as the destination. What can brands do to cater to these ethical explorers?