Dior has launched a Ramadan collection that's exclusively available in the Middle East, offering reimagined classic pieces that cater to regional tastes. Many brands are looking to establish authentic connections with consumers through localisation, incorporating cultural traditions into products.

The fashion platform's Eid short showcases sisterly love to celebrate its holiday collection. With a focus on family and wholesome traditions, the ad leans into people's desire for emotional understanding from brands, as well as a celebration of their heritage and culture.