In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Ramadan is a time when Muslims focus on community and spiritual connection, and in the UAE, people are doing so through their purchases. A report has found that many plan to increase their spending in 2023, with people prioritising deals as they find the right gifts for their loved ones.

According to new research, cosmetics contribute more to Middle Eastern women's sense of attractiveness and self-confidence than ever, but not in the ways typical of Western beauty trends. As such, beauty brands need to opt for a localist approach in order to connect with this group.

Rising prices across sectors are leading many people to focus on cutting costs above all else. But in the luxury market, the continued demand for quality and authenticity is seeing some call out products that fall short. So, how can brands appeal to savvy shoppers who crave both value and status?

Chanel has been able to maintain its place as a beloved and revered luxury brand by emphasising craftsmanship, exclusivity, and quality, while also prioritising its loyal customers. How can luxury brands sustain heritage appeal and an image of exclusivity while also courting new customers?