Pret-a-Manger is trialling a plastic bottle deposit scheme in Brighton, UK in a bid to tackle the plastic waste crisis. While the scheme has good intentions, people are demanding brands do more to emphasise a circular economy as well as reusability and recycling.

The North Face has teamed up with National Geographic to launch a clothing collection made entirely from plastic bottles. As fashion brands and their sustainability practices come under public scrutiny, they are having to become more responsible in their production processes.

At Paris Fashion Week, Coperni took centre stage on social media after spraying model Bella Hadid with a liquid that turned into a dress. Not only is the brand tapping into Gen Z's desire for hype and uniqueness, but its lower price points are making luxury fashion accessible to younger audiences.