Social media sensation Charles Gross is lifting the veil on luxury fashion for Gen Zers, with his successful content centered around insider knowledge from time spent working in high-end retail. Are influential online figures like Gross helping to democratize the fashion landscape?

Streetwear fashion encompasses different subcultures, trends, and influences, with its rise in popularity fueled by the product-churning fashion sector and people’s demand for newness. As Gen Zers move streetwear towards being hype-based and exclusive, how is this impacting the wider fashion space?

Gen Z hypebeasts have been a driving force behind the popularity of ‘buy now, pay later’ schemes and luxury mystery boxes. But why exactly are these services so appealing to the young and affluent? And how can brands adapt their offerings to attract these shoppers in a crowded online marketplace?

Balenciaga’s innovative approach to marketing, disruptive collaborations, and immersion in the world of tech has seen great success within contemporary markets – enabling it to permeate the consciousness of the fashion industry. How is the brand's innovative approach redefining luxury for consumers?