Dove has expanded its #FreeThePits initiative for New York Fashion Week 2023, encouraging women with a series of subway ads to embrace their underarms. As gendered beauty standards become more malleable, more women embrace their body hair and look for brands to support their freedom of expression.

Good Weird is a multipurpose beauty brand with a genderless approach to functional products. By championing people traditionally shut out of the sector and those starting out on their make-up and skincare journeys, the brand is acquiring a following from Gen Z beauty buyers.

Propelled by the wellness boom of the last few years, the UK hair industry is changing to keep in step with ethical demands. But what does ‘ethical’ look like in this evolving sector? And how is the commercial landscape meeting the needs of the conscious hair care customer?

Compared to past generations of teens, Gen Z’s aesthetic ideals are distinctly low-key, with the pursuit of an inside-out glow meaning that cosmetics purchases tend to revolve around intelligent skincare routines. So, how does make-up fit into this minimalist approach to beauty?