Gen Alphas are suffering from elevated rates of climate anxiety. As they grow frustrated by government inaction, many are keen to take matters into their own hands. How can brands and businesses acknowledge tweens’ climate concerns and help them take action against their anxieties?

Author and activist Mikaela Loach employs a relatable and inclusive climate action approach. Her journey showcases the importance of embracing inclusivity, taking intentional steps and addressing eco-issues in an age where performativity prevails – inspiring Gen Z environmentalists in the process.

According to research from the Center for Countering Digital Hate (CCDH) a third of teenagers in the UK believe climate change is exaggerated. With experts identifying climate denial content on social media as a primary cause, people are calling for tech giants to ramp up misinformation moderation.

Gen Z activists in Montana have won a legal case that saw them argue the state had violated their constitutional right to a clean environment. The ruling showcases growing attitudes that have younger generations more and more willing to call out authority figures in the face of global crisis.