Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People expect brands to rise to society’s challenges

Shared Values

People want their identities to be reflected in mainstream culture

Collective Equity

People expect care and emotional intelligence from brands

Everyday Empathy

Boomers (born 1947-1966)

Older Adults (born pre-1946)

Singapore

Citizenship

Health and Fitness

Advertising

Singapore’s Agency for Integrated Care (AIC) has launched a campaign to debunk ageist stereotypes and encourage more uplifting narratives around ageing. There’s an opportunity to lean into joyful, humorous storytelling to break the silence around social stigmas without undermining their gravity.

Do the WerQ pokes fun at marketers' allyship blunders

Puma boosts older women’s representation in football