The North Face is standing strong against right-wing criticism of its Pride campaign, which features a drag queen as the spokesperson for the company. With discrimination toward LGBTQ+ people on the rise in the US, people expect to see actions that go beyond surface-level allyship.

With his sharp satire and larger-than-life personality, British-Zimbabwean comedian Munya Chawawa rose to fame during the pandemic – using wit and humour to help people navigate uncertainty. His latest offering, Race Around Britain, uses comedy to instigate candid conversations about race in the UK.

Bud Light's partnership with trans influencer Dylan Mulvaney has received a polarized reception, sparking backlash among Republicans while resonating with many women and young people. As political divides grow, brands are increasingly expected to be transparent and proactive in their values.

Every Pride month, social media feeds explode with branded Pride campaigns and rainbows suddenly adorn the products on our shelves. But which campaigns are actually resonating with audiences? And how can brands ensure that their support for LGBTQ+ communities makes a difference?